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Business Brokerage & Commercial Sales Brand in Australia

This client is a nationally operating business brokerage firm specialising in the buying and selling of small to medium-sized businesses and commercial properties. With an expanding portfolio and growing visibility in the market, they required a strong digital presence to match their expertise. Prior to engaging with us, the business had no fully developed website, only basic online listings and limited branding.

Industry

Real Estate

Country

Australia

Technologies

HTML

CSS

JS

PHP

Time Duration

2 months

Industry

Real Estate

Country

Australia

Time Duration

2 months

Technologies

HTML

CSS

JS

PHP

Services Used

Custom Website Development

Overview

The goal was to design and develop a purpose-built WordPress website that positioned the client as a trusted leader in business and commercial sales. It needed to serve multiple functions: provide detailed listings for businesses and commercial properties, build credibility with potential sellers and investors, and make it easy for buyers to enquire and connect.
Given that the company was launching this site from scratch, we weren’t just refreshing content or modernising a layout, we were architecting their entire digital foundation. This required a clear understanding of their users, services, and industry positioning, along with a backend flexible enough for ongoing growth.

The Project

One of the key challenges was defining the structure and content hierarchy for a platform that did not yet exist. Without a previous website to guide our decisions, we needed to collaborate closely with the client to map out user journeys, determine how listings would be displayed, and establish clear messaging that resonated with both business sellers and potential buyers.

The website needed to support two different types of listings: businesses for sale and commercial properties. This required the implementation of expandable filters and categories to accommodate future growth. Additionally, building trust was crucial; for a firm engaged in high-value commercial transactions, both the visual design and technical execution had to immediately convey professionalism, transparency, and confidence.

Responsiveness, speed, and lead capture were also crucial. The website had to function seamlessly across devices and facilitate easy communication with users, without relying on third-party listing platforms or outdated tools.ing platforms or outdated tools.

The Solution

We approached the project with a comprehensive discovery phase, collaborating closely with stakeholders to establish a clear site structure and user experience framework. Our design team crafted a modern, minimalist interface that emphasized clarity, trust, and functionality. The aesthetic direction featured clean lines, smart use of whitespace, and a strong typographic hierarchy deliberately selected to enhance the brand’s credibility in a competitive, high-stakes industry.

The website was built on a custom WordPress setup optimized for performance and scalability. We developed flexible, modular listing templates that allowed the client to publish and manage both business and property listings independently. Each listing page includes essential details, call-to-action buttons for inquiries, image galleries, and optional downloadable resources, ensuring that every post provides real value to site visitors.

To enhance discoverability and support growth, we integrated SEO best practices throughout the site, including structured data, metadata configuration, and optimized load speeds. All pages were mobile-optimized to guarantee a smooth user experience on tablets and smartphones, and we included built-in inquiry forms with smart routing to streamline lead handling.

On the backend, the WordPress dashboard was fully customized for simplicity. Administrators can easily create, edit, and archive listings, update content, and publish blog posts without needing developer support making day-to-day management straightforward and stress-free.

This project was not just a website; it was the foundation of the client’s digital brand and the start of a more streamlined, independent marketing engine for their team.

Results That Transformed the Client's Digital Presence

We launched a new website for a business brokerage firm that prioritized functionality and credibility. In just weeks, the site showed significant improvements in user engagement, inquiry rates, and mobile traffic.

1. Enquiries That Convert

60% increase in enquiries submitted.

2. Mobile Experience

85% rise in mobile traffic

3. Page Speed

Reduced from 4.2s to 1.6s

1. Enquiries That Convert

60% increase in enquiries submitted.

2. Mobile Experience

85% rise in mobile traffic

3. Page Speed

Reduced from 4.2s to 1.6s

Let's improve or build your digital product.

Let’s start now

Let's improve or build your digital product.

Let’s start now

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