A Leading Australian Financial Rewards Platform

Codener’s design team embarked on a comprehensive and methodical approach to the Figma-based transformation. We began our process with an extensive audit of the existing screens, meticulously analyzing each component to organize the design chaos into clear, cohesive user flows. This foundational work was critical in identifying pain points and areas for improvement.

Following the audit, our team created a fully documented Figma design system. This system not only incorporated scalable typography and auto-layouts but also featured a library of reusable components and intuitive prototyping tools. This structured approach ensures consistency across the design while allowing for flexibility as the project evolves.

In refining each UI element, we took great care to align our designs with the brand’s identity, striving to strike a harmonious balance between a friendly user experience and the reliability expected from the brand. We paid special attention to color palettes, iconography, and typography, ensuring they reflected the brand’s values and message.

Moreover, we actively collaborated with the client’s internal team to develop detailed templates for essential processes, including onboarding new users, processing cashback claims, and facilitating prize entries. This collaboration ensured that our designs met user needs while also aligning with the operational requirements of the internal team.

By leveraging Figma’s collaborative features, we established an environment conducive to real-time feedback loops. This approach not only expedited our iteration cycles but also significantly improved alignment between the design and development teams, resulting in a more streamlined workflow and a final product that effectively meets user expectations.