Email Marketing Expert

Codener is in search of a top-rated email marketing expert. This candidate will be responsible for overseeing email marketing, demonstrating an ability to create accessible, engaging, and memorable texts, and conducting research to better comprehend consumers. Duties include reviewing former campaigns to ascertain areas of strength and weakness, conceptualizing goals for marketing campaigns, creating well-written copy that is free from mistakes, collaborating with graphic designers, and maintaining a database of consumers who have opted to receive email correspondence. Knowledge of email marketing is a must, and knowing how to operate email databases and plan campaigns is essential. This candidate will have one or two years of experience in email marketing or another job-related field.

Duties and responsibilities:

• Identify target audience and grow email lists


• Design and implement direct email marketing campaigns


• Proofread emails for clarity, grammar, and spelling


• Ensure mobile-friendly email templates


• Write newsletter including all company updates


• Ensure mobile-friendly email templates


• Write newsletter including all company updates


• Upgrade email templates using graphics, personalization, and advanced features


• Ensure prompt and accurate communication with clients via email to minimize unsubscribes


• Submit daily reports on lead generated/initiated and emails sent.


• Create and secure email databases for lead generation


• Generating leads & acquiring database through extensive web research, telephone and mass communication such as email and social media and identify appropriate clients.


• Report on sales revenue generated from email marketing efforts


• Handover leads to concerned person, who will contact the lead and convert to sales.


• Maintain lead generation database.