If you’re running a Shopify store, you know how vital it is to boost sales and conversions. The Shopify app store offers plenty of options, and the good news is, many of them are free! In this guide, we’ll look at some great free Shopify apps that can improve your store’s performance without costing you anything. Whether you’re just starting out or looking to enhance your store’s performance, these apps have got you covered. Let’s dive in and see how these tools can increase your sales and conversions.
Best Free Shopify Apps to Consider
Omnisend:
Omnisend is a highly-rated email marketing app available on the Shopify platform. It is designed to assist Shopify merchants in enhancing sales and building better customer relationships through email and SMS marketing.
Key Features:
Drag-and-drop builders for creating email campaigns and signup forms.
Seamless integration with your Shopify store.
E-commerce-focused marketing automation tools..
Unlimited audience segmentation rules.
Responsive 24/7 live customer support.
Omnisend is a powerful tool for e-commerce businesses on Shopify. The ease of use, along with the drag-and-drop email and form builders, simplifies the process of creating effective marketing campaigns. It is rated 4.8 stars on the Shopify App Store, reflecting its effectiveness and high customer satisfaction.
Oberlo:
Oberlo is a dropshipping app tailored for Shopify users. It streamlines the process of finding and adding trending products to your online store. Oberlo also offers various features to manage orders, track shipments, and optimize pricing.
Key Features:
Price optimization and shipment tracking.
Reporting and analytics tools.
Supplier management for product sourcing.
Product information management and customization.
Automated order fulfillment and shipment tracking.
Oberlo is a must-have app for Shopify dropshippers. It simplifies the entire dropshipping process, from product selection to order fulfillment. Importing products from AliExpress and managing them within the app makes it a valuable resource for e-commerce entrepreneurs. With a rating of 4.7 stars on Capterra, it is highly regarded in the industry.
Avada Trust Badges:
Avada Trust Badges is a free trust badge generator app available on the Shopify App Store. It empowers e-commerce stores to create trust badges, certificates, or icons to inspire customer trust and boost sales. It provides various ready-to-use templates.
Key Features:
Ready-to-use trust badge templates.
Sticky Add-to-Cart button for improved conversion.
Content protection to enhance security.
Ability to hide the Dynamic Checkout button.
Avada Trust Badges are a valuable tool for Shopify store owners looking to enhance trust and credibility with their customers. The ready-made badge templates make it easy to add trust indicators to your store, increasing customer confidence and potentially leading to higher conversion rates. It is rated 5 stars on the Shopify App Store, reflecting its effectiveness in building trust and boosting sales.
AfterShip Order Tracking:
AfterShip is a popular app used by 30,000 Shopify sellers to provide customers with a smooth order tracking experience. It enhances post-purchase customer satisfaction by allowing customers to track their orders seamlessly.
Key Features:
Automatic import of tracking numbers to a centralized dashboard.
Filtering of shipments by dates, statuses, couriers, and destinations.
Quick claims approval and high percentage of claims paid quickly.
Coverage for loss, damage, and porch piracy.
Protection up to the total value of goods.
AfterShip Order Tracking is an essential tool for any e-commerce business using Shopify. It not only ensures a better customer experience but also helps protect against issues like loss or damage during shipping. It is rated 4.7 stars on the Shopify App Store, indicating its effectiveness in streamlining the post-purchase process.
Merchbees Low Stock Alert:
Merchbees Low Stock Alert is a free Shopify app designed to help store owners maintain control over their inventory. It sends notifications to store owners or vendors when inventory levels fall below a certain threshold, preventing lost sales and customer dissatisfaction due to out-of-stock items.
Key Features:
Real-time out-of-stock reports and inventory tracking.
Customizable email notifications and sender details.
Export and import stock thresholds using CSV.
Set minimum stock thresholds (reorder points) and maximum stock levels.
Maintaining proper inventory levels is crucial for e-commerce success, and Merchbees Low Stock Alert simplifies this task effectively. Its 5.0-star rating on Shopify indicates its reliability and usefulness in managing inventory efficiently.
Mailchimp:
Mailchimp is a comprehensive email marketing and automation platform that entrepreneurs use to manage marketing workflows and grow their Shopify stores. It offers tools to create and execute email marketing strategies, including automated welcome emails, abandoned cart recovery, and re-engagement emails.
Key Features:
Flexible email templates and AI-generated custom designs.
Advanced personalization and segmentation options.
Expert insights, recommendations, and growth-focused reporting.
Built-in product recommendations to drive sales.
Mailchimp is a well-established email marketing platform known for its versatility and user-friendly interface. While it offers powerful features for e-commerce businesses, its rating of 3.4 stars on the Shopify App Store suggests that users may have varying experiences. It’s important to explore the platform and assess whether its capabilities align with your specific marketing needs.
Google Channel:
Google Channel is a top-rated Shopify app that simplifies the process of syncing your Shopify store with Google Merchant Center. It allows you to effortlessly create online ads for your products and reach a global audience through Google Shopping.
Key Features:
Pay-per-click advertising with optimized bidding and ad placement.
Qualify for free credits toward your campaign.
Run marketing campaigns and track results.
Choose the best time and place to display products to your audience.
An automatic system for optimizing ad placement.
Google Channel is a valuable tool for expanding your e-commerce presence through Google Ads. It offers features for optimizing ad performance and reaching a wider customer base. While it has a rating of 3.6 stars on the Shopify App Store, individual experiences may vary depending on specific advertising goals and strategies.
Contact Form by POWR.io:
Contact Form by POWR.io is a popular form builder app for Shopify. It provides over 12 templates to help you create effective forms for lead collection and improved conversion rates.
Key Features:
Many customization options and integrations with Mailchimp and Google Sheets.
Responsive dashboard and various notification choices.
Distinct file uploading sizes and dynamic forms.
Adaptable positioning for forms on your website.
Effective form building is essential for collecting leads and boosting conversion rates. Contact Form by POWR.io offers a range of customization options and has a robust customer support system. With a rating of 4.6 stars on the Shopify App Store, it’s a reliable tool for enhancing your website’s forms.
Best Paid Shopify Apps for Increasing Conversions
While many of the Shopify apps we’ve discussed so far offer free plans, sometimes investing in a premium tool is necessary to boost your e-commerce business.Now, we’ll explore the top paid Shopify apps specifically designed to increase your conversion rates. These apps are ideal for those who are looking to take their business to the next level and are ready to invest in the tools that can make it happen. Dive into this curated list and discover how these apps can push your Shopify store towards remarkable growth and success.
Pre Order Manager:
Pre Order Manager is a Shopify app designed to help businesses generate revenue through pre-orders without the need to invest in product inventory upfront. It allows you to assess product demand and increase sales by offering customers the option to pre-order out-of-stock items.
Key Features:
Enable a “Pre-Order” button for out-of-stock products, allowing customers to place pre-orders.
Collect payments upfront, which can be used to start product development or restocking.
Create a business plan with accurate statistics based on pre-orders.
Limit the quantity available for certain products.
Customize the appearance of your pre-order button.
Schedule the pre-order process.
Access live chat support.
Pricing: Pre Order Manager offers different pricing tiers based on your Shopify plan:
Shopify Basic: $24.95/month
Shopify Standard: $39.95/month
Shopify Advance: $59.95/month
Shopify Plus: $89.95/month
Pre Order Manager is a valuable tool for businesses looking to leverage pre-orders as a revenue-generating strategy. It is rated 4.4 stars on the Shopify app store.
Smile: Rewards & Loyalty:
Smile: Rewards & Loyalty is a comprehensive rewards program app for Shopify. It allows businesses to create a complete rewards experience for their customers by combining various loyalty programs, including Loyalty Points, Referral Programs, and VIP Programs.
Key Features:
Advanced design customization for a unique loyalty program.
VIP Programs to reward top customers.
Integration with other tools, including email service providers and CRM.
Customizable email notifications and referral messaging.
Points expiry settings.
Customer segmentation for targeted rewards.
Account and launch management.
Pricing:
Free Plan: Up to 200 monthly orders.
Starter Plan: $49/month
Growth Plan: $199/month
Plus Plan: $599/month
Smile: Rewards & Loyalty is a highly-rated loyalty program app with a 4.8-star rating on the Shopify App Store. It offers extensive customization options and integration capabilities to help businesses build brand loyalty and engage customers effectively.
Loox Product Reviews & Photos:
Loox is a product reviews and photos app for Shopify that allows customers to post beautiful reviews with photos of themselves using your products. It’s designed to boost conversion rates through increased trust and social proof.
Key Features:
Display social proof in the form of product reviews.
Showcase reviews and ratings with Rich Snippets in search results.
Create a dedicated page for happy customers to display all reviews.
Display star ratings on collection pages and prominently on product pages.
Show products in action through customer photos.
Segment your products for targeted reviews.
Import reviews from AliExpress.
Offer reviewers discounts.
Fully branded email templates.
Moderation based on your branding.
Customer support available.
Pricing:
Beginner: $9.99/month (100 monthly review request emails)
Scale: $34.99/month
Unlimited: $299.99/month
Loox boasts a high Shopify App Store rating of 4.9 stars, making it a trusted choice for businesses looking to enhance their customer reviews and social proof.
QuickBooks Online / Xero Sync:
QuickBooks Online / Xero Sync by A2X automates accounting for Shopify stores worldwide using Xero, QuickBooks, and Sage. It is trusted by leading e-commerce accounting firms to ensure accurate financial records for Shopify Point of Sale and Shopify Plus stores.
Key Features:
Automatically update inventory in QuickBooks or Xero with every Shopify sale.
Create credit memos for precise transaction reconciliation.
Automatically update inventory levels with each sale and return.
Access accounting support services.
Sync Shopify orders and inventory seamlessly.
Pricing:
Standard: $13.99/month
Premium: $23.99/month
Platinum: $39.99/month
QuickBooks Online / Xero Sync by A2X has an impressive Shopify App Store rating of 4.9 stars, making it a reliable choice for Shopify store owners looking to streamline their accounting processes.
ReferralCandy:
ReferralCandy is a powerful referral marketing app used by over 3,000 online stores to boost sales through word-of-mouth marketing. It enables businesses to create and customize their own referral program without any coding experience.
How It Works:
- A customer makes a purchase from your store.
- ReferralCandy sends them a coupon code to share with friends.
- The customer receives a referral reward when their friends make a purchase.
Key Features:
Choose the type of rewards you prefer, and ReferralCandy automates the reward process.
Automatically send email reminders to customers to share their referral links.
Generate referral sales for your store.
Optimize your referral marketing campaigns.
Customize your referral emails using the drag-and-drop email editor or HTML/CSS.
Offers a 30-day risk-free trial.
Pricing:
Premium Plan: $59/month or $564/year and save 20%
Plus Plan: $299/month or $2,868/year and save 20%
ReferralCandy enjoys a high Shopify App Store rating of 4.9 stars, making it a go-to choice for businesses looking to leverage word-of-mouth marketing to increase sales.
CM Commerce Email Marketing:
CM Commerce Email Marketing is an email marketing app used by over 20,000 entrepreneurs and e-commerce businesses to engage customers, build brand trust, and increase sales and conversions. It integrates seamlessly with Shopify and offers powerful personalization features.
Key Features:
Create specific audience segments for personalized campaigns.
Design conversion-focused email campaigns.
Track conversions using the Insights dashboard.
Access customer support.
Recover revenue through abandoned cart email campaigns.
Utilize customer reviews to boost sales.
Personalize emails with powerful segmentation.
Highlight your best reviews to build trust and drive sales.
Gather customer feedback.
Pricing:
Starter: $9/month (5,000 emails to 500 people)
Growth: $29/month (Unlimited emails)
Pro: $49/month (Unlimited emails, consultation, and support)
CM Commerce boasts a Shopify App Store rating of 4.7 stars, making it a reliable choice for businesses seeking to send targeted and engaging emails to increase sales and customer loyalty.
Explore the Shopify App Store for a wide range of apps
Shopify apps can enhance your website’s capabilities, leading to an improved customer experience and increased sales.
While the apps mentioned above are excellent free options available in the Shopify App Store, there is an array of other apps to consider, such as those for addressing cart abandonment, streamlining marketing automation, integrating Facebook Messenger, expanding sales channels to platforms like Amazon and Etsy, and many more that can help you manage your e-commerce website expenses effectively. Your choice ultimately depends on finding the ideal app with pricing that aligns with your specific needs.
Head over to the Shopify App Store to discover plenty of apps tailored to various use cases. Don’t hesitate to share your favorite ones in the comments below.
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