The way Codener approached the project showed a great understanding of It’s Friyay’s values and goals, resulting in a well-planned, multi-phase strategy. Through collaboration with Its Friyay, Codener gained a thorough understanding of the challenges, requirements, and vision for the website. The result was a modern and captivating design that perfectly blended aesthetics and functionality, capturing the spirit of desert exploration. The design ensured a user-friendly experience with beautiful desert visuals and a colour palette that evokes indulgence. Optimization across desktop and mobile platforms ensured consistent user experiences. The intuitive navigation system made it easy to explore desserts with user-friendly categorizations and quick access to dessert details. Interactive features, such as dessert quizzes and flavour assessments, engaged users and provided personalized dessert recommendations. The integration of partnering bakeries made online ordering convenient and streamlined the dessert procurement process.