A Beginner’s Guide to Tracking Website Traffic, User Behavior, and Conversion Metrics


Having a website is like having a storefront in the bustling marketplace of the internet. Just like a physical store owner would want to know how many people are walking in, what they’re looking at, and what ultimately convinces them to make a purchase, website owners need to understand how their online visitors behave. That’s where tracking website traffic, user behavior, and conversion metrics comes into play.